1. 11 May 2011 · 11:56 AM · 4 notes

    civillyunioned:

    I love the It Gets Better project and that the internet has allowed LGBTQ adults to send messages of hope around the world.  What I don’t love is when a company co-opts something wonderful and makes it an ad for their commercial product. 

    Google has seriously failed here in my mind.  They have taken emotional and groundbreaking work that has saved lives and repackaged to be about the Chrome browser.  As jaundicedeye says below, something here just does not sit right. I would feel very differently if they had used their own Google Employee video or included a call to action to learn more about the Trevor Project or donate…. but with the only call to action being to check out the browser it left me feeling a bit dirty. 

    In full disclosure, I currently have a client that is a competing browser product to Chrome.  I have sat in a number of meeting about how to promote and advertise a browser and happy to say we would never co-opt anything in this way. 

    jaundicedeye:

    Google has co-opted the It Gets Better campaign and turns it into an ad for Chrome.

    It’s nice to give It Gets Better additional traction, and it’s neat to see a visualization of how the campaign evolved over time — but something isn’t sitting quite right with me about turning a successful grassroots PSA into a corporate promotion.

    Google Chrome: It Gets Better (by googlechrome)